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Registered with Thailand FDA, ready to compete for the 100 billion market share in Thailand’s healthy snacks market!

Thailand's healthy snack market is booming, leading the new trend of global snack consumption

With the rise of global healthy consumption trends, Thailand's snack market has shown strong growth potential. According to the Ministry of Commerce, the value of Thailand's snack retail market reached 105.2007 billion baht in 2023, of which the healthy snack market is particularly eye-catching, with a value of 28.3148 billion baht, accounting for 26.9% of the total market, and showing strong vitality with a high growth rate of 11.3%.

In the healthy snack market segment, sugar-free, gluten-free, vitamin-added, high-protein and high-fiber products have performed well, especially plant-based snacks, high-protein snacks and sugar-free snacks have become health star products. According to Poonphong Naiyanaphakorn, Director of the Trade Policy and Strategy Office of the Thai Ministry of Commerce, consumers are increasingly concerned about health and environmental protection, and the Thai government is also actively advocating to reduce the intake of high-sugar, high-fat and salty foods. This trend has injected huge growth momentum into the healthy snack market, indicating that Thailand's healthy snack market has unlimited potential for future development.

Registered with Thailand FDA

Chinese snack companies target the Thai market to promote healthy snacks trade and double growth

The rapid growth of China's snack market is a perfect match with the rising demand for healthy food in Thailand. As the leader in global snack exports, Chinese companies are facing unprecedented business opportunities. With strong product research and development capabilities, excellent production capabilities and mature supply chain management, Chinese companies are able to create snack products that not only meet the tastes of Thai consumers but also meet health standards. By establishing partnerships with local distributors and actively participating in various exhibitions, Chinese companies can effectively promote their products and accelerate market penetration. At the same time, complying with Thailand's laws, regulations and cultural customs can ensure the sustainable development of enterprises. Chinese companies are expected to achieve remarkable results in the Thai market and further consolidate their leadership in the global snack market.

At present, the Thai snack export market is also showing a positive trend. According to the Global Trade Atlas (GTA) and Thai snack export statistics (the Office of the Consumer Protection Committee selects and groups products and analyzes product potential), Thailand's snack exports in 2023 will be about 1.9547 billion US dollars, an increase of 5.8% over the previous year. Among them, sweets (US$1.0823 billion), salty and spicy snacks (US$505.5 million), sugar desserts (US$220.4 million), and ice cream (US$146.6 million) are the main export snack categories of Thailand.

Chinese businesses can rely on Thailand's raw material resources and make full use of its market's abundant supply of raw materials, such as vegetables, fruits and meat, to provide Chinese companies with a high-quality production base. In addition, Thailand's food processing technology is also worth learning from, and its products have been recognized by the global market. Chinese companies can cooperate with local Thai companies and use Thailand's processing wisdom to jointly develop innovative healthy snack products and create snack products that meet international standards, which can be exported to major markets including China, the United States, Australia, Cambodia and Vietnam, as well as emerging markets such as Argentina, Spain, Brazil, Denmark and India.

Registered with Thailand FDA

As Thailand's market regulation becomes stricter, Chinese companies need to strengthen their compliance strategies

As Thailand's health and environmental policies become increasingly stringent, Chinese companies must pay close attention to the latest changes in local laws, regulations, standards and product labeling regulations when expanding into the Thai market. Registering with the Thai FDA ensures that the products provided fully meet Thailand's quality requirements, thereby smoothly entering and consolidating the Thai market.

According to Thai media reports, on March 25, the Central Bureau of Investigation (CIB), the Consumer Protection Crime Suppression Department (CDC) and the Food and Drug Administration (FDA) destroyed a batch of illegal drugs, cosmetics, food and medical devices worth up to 200 million baht. At the same time, the Thai government has implemented stricter supervision on foreigners and foreign companies. Many Chinese restaurants and hot pot restaurants operating in Thailand have been forced to close due to failure to obtain necessary licenses in time. At the same time, the Thai Food and Drug Administration (FDA) has also increased its supervision of supermarkets. Many Chinese supermarkets have been frequently inspected, confiscated and fined for selling snacks that are not registered with the FDA.

The recurrence of many similar incidents has sounded the alarm for Chinese entrepreneurs. When operating in Thailand, it is necessary to attach great importance to regulatory compliance issues and ensure that your products comply with relevant regulations and standards. Certifications such as FDA and TISI are important barriers to entering the Thai market. Only by obtaining these certifications can the legal status of products in the Thai market be guaranteed.

Registered with Thailand FDA
Registered with Thailand FDA

Further reading: Definition of illegal counterfeit products

1. Without relevant licenses, such as FDA, TISI, etc., it is illegal to import and sell;

2. There is no customs clearance document or product purchase and sales invoice, and it is impossible to provide evidence of tax payment in accordance with relevant regulations;

3. Incorrect labeling or improper use of cosmetics, dietary supplements or medical devices.

Judging from the destruction of illegal products and the recent news about Thailand, Thailand's policy supervision and compliance are constantly tightening. Perhaps many businesses still have a fluke mentality and underestimate the Thai police's strength and determination to investigate and punish. Little do they know that today's Thailand is no longer the Thailand of the past. The editor hereby calls on the majority of Chinese businesses to pay attention to regulatory compliance and business risk prevention and control, and not to make small gains and lose big gains. Only long-term and stable development is the way to business success, which is worth our years of hard work!

Wellion is committed to meeting the full range of needs of companies entering the Thai market. From company formation to certification (including registration of Thai licenses such as FDA, TISI, etc.), from establishing a physical presence to providing temporary management solutions, our expertise covers all aspects of company establishment and market entry. With our guidance and support, companies can easily overcome regulatory obstacles and focus on achieving their growth goals.

If you have any questions about opening a company in Thailand after reading the above, please feel free to communicate with us through WeChat public account. We will develop a set of registration suggestions for you to help you enter the Thai market faster and overcome difficulties!

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